My Manifesto: Coaching as a Holy Endeavor

There's something I need to tell you about the work we do together. Something that might sound unconventional, maybe even a little radical in today's business world.

I believe coaching is holy work.

Not religious, necessarily. But holy in the deepest sense of the word: sacred, transformative, life-changing work that touches the very core of who someone is and who they're becoming.

After years of working with executives, leaders, and driven professionals here in Omaha and beyond, I've come to understand something profound: when someone trusts you enough to let you see inside their thinking, their fears, their dreams, and their vision for what they want in their heart: that's holy territory.

The Difference Between Shallow and Sacred

Let me paint you a picture. There are two kinds of coaching happening in the world today.

There's shallow-end coaching. It's the kiddie pool of professional development. You can't dive deep because you'll hit your head fast. It's coaching that talks ABOUT things rather than getting into the messy, beautiful inside of transformation. It's focused on external metrics, surface-level behavior changes, and quick fixes that look good on paper but don't last.

Then there's deep-end coaching. This is where the sacred work happens.

Deep-end coaching means I'm not just talking to you about leadership principles or time management strategies. I'm partnering with you in the complete transformation of your life. I'm looking at your thinking patterns, your belief systems about what's possible, and the vision you carry in your heart for who you're meant to become.

When someone allows me into that space: when they trust me enough to examine their relationship with their father, their fears about failure, their secret dreams about the legacy they want to leave: that's not just professional development. That's sacred ground.

Why I Believe Enrollment Is Holy Work

Here's where I might lose some of you, and I'm okay with that.

I believe the enrollment process: what some people call "sales": is one of the most sacred parts of what we do together.

Stay with me here.

If I truly believe that the greatest way I can serve you is for you to become my client inside a transformational coaching relationship, then what could be more holy than helping you see that possibility?

Many coaches treat enrollment like something dirty, something they have to "get through" to do the "real work." They say the word "sales" like it's sour milk in their mouths.

But I've helped people prepare to be by their parent's side as they were dying. I've walked with leaders as they discovered they weren't living in integrity with themselves and others. I've watched executives wake up to the joy and purpose they'd forgotten existed.

If that transformation is possible: and I know it is because I've witnessed it hundreds of times: then isn't enrollment the moment where I get to show you what's possible? Isn't that the moment where your whole life could change?

That's not sales. That's service at the deepest level.

The Sacred Nature of Partnership

Here's what I've learned about this work: I'm not the one doing the transforming. You are.

My role is to partner with you in recognizing what's already true about your potential, your strength, your capacity for growth. I'm here to help you see past the interference: the self-doubt, the limiting beliefs, the hurry and distraction that keeps you from accessing your best thinking.

This is why I don't separate the enrollment conversation from the coaching work itself. It all involves serving deeply. It all involves looking inside the holy territory of who you are and who you're becoming.

When Sarah, one of my clients here in Omaha, finally understood that her people-pleasing wasn't serving her team: that it was actually creating more chaos and less trust: that moment of recognition was sacred. When David realized his hurry was preventing him from being the father and leader he truly wanted to be, that breakthrough was holy ground.

What Sacred Coaching Looks Like in Practice

So what does it mean to approach coaching as holy work? What does that look like when we're sitting across from each other, diving deep into your leadership challenges or life vision?

It means I'm fully present with you. Not thinking about my next client or checking my phone. When you're sharing your heart, your fears, your dreams: that deserves my complete attention and respect.

It means I trust your capacity for wisdom. You already have the answers you need. My job isn't to fix you or tell you what to do. It's to help you access your own best thinking, to minimize the interference that keeps you from seeing clearly.

It means I honor the magnitude of what we're doing together. We're not just tweaking your time management or helping you communicate better with your team (though we might do those things). We're partnering in the transformation of your whole life: your relationships, your leadership, your legacy.

It means I approach every conversation with reverence for who you're becoming. The person sitting across from me isn't just a client paying for services. You're someone with divine potential, someone with a unique contribution to make in this world, someone deserving of the very best I have to offer.

The Shallow End Will Always Be Easier

I want to be honest with you: I've done my share of shallow coaching. I've had clients who only wanted surface-level changes, who weren't ready for the deep work of transformation.

And that's okay. It's all part of the journey.

But here's what I know after years of doing this work: the shallow end will always be easier, but it's never where the real magic happens.

The real magic happens when someone trusts you enough to examine their deepest beliefs about themselves. When they're willing to look at the patterns that aren't serving them. When they're ready to step into the fullness of who they were created to be.

That's where lives change. That's where marriages heal. That's where leaders discover they can create cultures of trust and excellence they never thought possible.

My Sacred Commitment to You

So here's my commitment, my manifesto for the work we do together:

I will never treat our relationship as merely transactional. Your transformation matters too much for that.

I will approach every conversation we have as sacred time: time where real change is possible, where breakthroughs happen, where you can access wisdom and clarity you didn't know you had.

I will honor the courage it takes to examine your life honestly, to admit where things aren't working, to dream about what could be different.

I will partner with you in the deep end, where the real work of transformation happens, where the person you're becoming can finally emerge.

Your Sacred Invitation

Here's my question for you: How are you relating to your own growth and development? Are you settling for shallow fixes, or are you ready for the deep work of transformation?

The shallow end is crowded with people making small adjustments and wondering why nothing really changes. But there's plenty of room in the deep end for those ready to dive into the sacred work of becoming who they were truly meant to be.

Your life, your leadership, your legacy: all of it matters too much for anything less than the deep end.

The water's warm. And the transformation waiting for you there? That's holy ground.