Building Brand From The Inside Out

Join me as my friend Adam Fridman and I talk about my work at Signature Performance and the importance of building brands from the inside out.

Building a solid company brand requires more than flashy advertising campaigns and clever slogans. To truly establish a brand that resonates with customers, it must be made from the inside out. This means focusing on the company culture, values, and mission statement and ensuring that these aspects are reflected in every aspect of the business. That is why all brands should be built inside out or not built at all.

When associates are aligned with the brand and believe in its values, they become brand ambassadors and help to create a strong and authentic brand image. Investing in employee training and development, creating a positive work environment, and fostering a sense of community within the company are all crucial steps in building a brand that stands the test of time.